Archive for November, 2009

Senior Project Manager â€“ Aprimo Marketing / CoreMatrix Systems LLC / New York, NY
CoreMatrix Systems LLC/New York, NY (also SanFrancisco, Houston, NJ)

CoreMatrix Systems is expanding our consulting practice and we are seeking outstanding project managers to join our Aprimo consulting team.

We are looking for a Project Manager that brings:

â€¢ 7+ years experience working in a project management role, delivering solutions that involve complex, customized software technology
â€¢ Experience delivering marketing automation software solutions (Unica, Eloqua, etc.)
â€¢ Leadership in managing cross-functional teams of internal and customer resources
â€¢ Experience creating and managing project plans and delivering projects successfully, on-time and under budget
â€¢ Excellent analytical skills and the ability to develop processes and methodologies
â€¢ Team player with strong communication, presentation and interpersonal skills
â€¢ Knowledge of enterprise packaged solutions, such as, SFA, CRM and ERP
â€¢ Experience with a top-tier consulting organization and strong client-facing skills
â€¢ B.S. in Business, Computer Science, Software Engineering, MIS.

As a CoreMatrix Project Manager, your primary focus will be leading a team of consultants in enabling customers to adopt, use and successfully deploy Aprimo Marketing Studio application solutions. You will bring a strong blend of skills and experience in both business analysis and project management. You will function as a trusted advisor to the customer and project delivery team. You will be engaged at senior / executive levels in providing recommendations and proactive best practice advice through all phases of the project life cycle to deliver success.

You must be able to determine project scope, create level of effort (LOE) estimates, develop Statements of Work (SOW), lead functional requirements gathering sessions, write requirements and functional design documents and manage the team through package deployment and systems integration efforts. You must also have strong experience managing client expectations and project scope.

This is primarily a telecommuting position; travel is estimated around 50%.

CoreMatrix Systems is a recognized leader in On-Demand and Cloud Computing, using established and emerging Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) technologies to deliver innovative business solutions. CoreMatrix is redefining the accepted norms for deployment of packaged and custom solutions, leveraging SaaS and PaaS, to deliver unprecedented time to value and return on investment. CoreMatrix has successfully implemented over 750 SaaS and PaaS solutions, for enterprise and mid-market businesses, such as American Express, Citrix, Exelon, Wyndham and PMSI. CoreMatrix is headquartered in New Jersey with regional offices across North America.

EOE

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Search Engine Marketing Account Manager / Performics / New York, NY
Performics/New York, NY

Assumes accountability and ownership of search program successes and failures for several client accounts. Monitors and reports program financials, budgets and fees to senior management.

Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.

Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

Program Management

Directs and manages the daily work flow of all client search programs, including initiation and management of projects across departments

Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable.

Creates and executes search account strategies and plans for each client.

Develops and modifies bidding strategies and effectively manages keyword strategies on paid search engines.

Understands natural search optimization best practices and articulates knowledge and client deliverables effectively.

Provides excellent communication via phone, emails and direct contact.

Effectively creates and delivers client presentations.

Provides thought leadership to clients in search and online marketing.

Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs.

Manages budgeting, forecasting, billing and invoicing.

Meets specified deadlines.

Team Leadership & Development

Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity.

Adopts stated account management standards and program management best practices.

Assists in training, mentoring, and developing team members.

Process Improvement

Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group.

OTHER JOB DUTIES:

Performs tasks and projects identified by account directors.

Attends all necessary training and applies new skills to job.

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Search Engine Marketing Account Manager / Performics / Chicago, IL
Performics/Chicago, IL

The account manager (AM) is responsible for leading the success of clients' online marketing programs, including paid and natural search. The AM provides thought leadership on search strategies and optimization; builds strong relationships and establishes clear lines of communication with clients, partners and internal staff members. The AM is analytical and uses problem solving capabilities to assure flawless program execution to meet and exceed stated objectives.

ESSENTIAL JOB FUNCTIONS:

Account Management

Assumes accountability and ownership of search program successes and failures for several client accounts. Monitors and reports program financials, budgets and fees to senior management.

Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients.

Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

Program Management

Directs and manages the daily work flow of all client search programs, including initiation and management of projects across departments

Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable.

Creates and executes search account strategies and plans for each client.

Develops and modifies bidding strategies and effectively manages keyword strategies on paid search engines.

Understands natural search optimization best practices and articulates knowledge and client deliverables effectively.

Provides excellent communication via phone, emails and direct contact.

Effectively creates and delivers client presentations.

Provides thought leadership to clients in search and online marketing.

Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs.

Manages budgeting, forecasting, billing and invoicing.

Meets specified deadlines.

Team Leadership & Development

Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity.

Adopts stated account management standards and program management best practices.

Assists in training, mentoring, and developing team members.

Process Improvement

Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group.

OTHER JOB DUTIES:

Performs tasks and projects identified by account directors.

Attends all necessary training and applies new skills to job.

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Search Engine Optimization Manager / Trident Marketing / Southern Pines, NC
Trident Marketing/Southern Pines, NC

Role Summary:

The SEO Manager will be responsible for managing the development, implementation, and optimization of the strategic online marketing plans for several online properties. The SEO Manager will stay abreast of changes in the SEO environment and study all of the latest ethical techniques. This person has to be a smart, creative, analytical thinker, who can apply marketing and project management skills to a fast paced online environment. This person will be responsible for analyzing, reviewing, directing, and making managing the natural search efforts across multiple websites.

Primary Job Functions and Contributions: – 70%

* Serve as Trident Organic Search Manager
* Manage/Coordinate the day-to-day execution of the strategic online marketing plans created by the marketing team, to maximize ROI and customer acquisition on natural search projects.
* Works with Marketing Technology Team to facilitate and implement technology necessary to perform organic search goals.
* Implement any necessary third party technology necessary to achieve organic search objectives
* Manage multiple large scale organic search budgets across multiple domains accounts.
* Understand and create goals pertaining to organic search maximizing ROI goals.
* Be able to conduct thorough keyword research using multiple tools, data mining, and raw search term analysis to build out and optimize natural search campaigns.
* Ability to analyze and make recommendations around the competitive landscape, understanding your competitor’s tactics and how to use those tactics to your benefit.
* Review and analyze websites, identifying areas for improvement and change, relative to a websites organic performance in the search engines.
* Have an amazing understanding of link strategies, link acquisition, link bait, link sculpting, and your link portfolio.
* Recommend optimizations for site architecture, URL/MOD rewrites, alternate directories, alternate domains, linking structures, etc.
* Assist in the development and implementation of analytical and tracking solutions enabling a multichannel understanding of measurement, keeping the predetermined goals and KPI’s in mind.
* Have a firm understanding of on page SEO and technical SEO.
* Monitor hourly/daily results adjusting as the marketplace shifts, communicating to managers and sales team.

Secondary Job Functions and Contributions: 30%

* Maintain knowledge of emerging trends and tools.
* Create process and leadership around Trident Marketing’s organic search efforts as continued growth occurs.
* Be proactive in making recommendations for how to improve organic search customer acquisition efforts, analytics, and tracking
* Balance agency relationships with internal natural search campaigns.
* Understanding the color of your hat and your competitors hat

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Paid Search Manager / Trident Marketing / Southern Pines, NC
Trident Marketing/Southern Pines, NC

The Paid Search Marketing Manager will be responsible for managing the development, implementation, and optimization of the strategic marketing plans for several online properties. The Paid Search Marketing Manager will stay abreast of changes in Paid Search and study all of the latest ethical techniques. This person has to be a smart, creative, analytical thinker, who can apply marketing and project management skills to a rapidly changing online environment. This person will be responsible for managing the day-to-day changes in paid search.

Primary Job Functions and Contributions: – 70%

* Serve as Trident Marketing Paid Search Manager
* Works with Marketing Technology Team to facilitate and implement technology necessary to perform paid search goals.
* Implement any necessary third party technology necessary to achieve paid search objectives
* Manage multiple large scale paid search budgets across multiple domains.
* Understand and create goals pertaining to paid search maximizing ROI goals.
* Be able to conduct thorough keyword research using multiple tools, data mining, and raw search term analysis to build out and optimize campaigns.
* Have an extreme understanding of the uses of negative match types as much as other matching variables.
* Assist in the development and implementation of analytical and tracking solutions enabling a multichannel understanding of measurement, keeping the predetermined goals and KPI’s in mind.
* Use industry research and the competitive landscape to help refine and develop the paid search strategy.
* Monitor hourly/daily results adjusting as the marketplace shifts, communicating to managers and sales team.

Secondary Job Functions and Contributions: 30%

* Maintain knowledge of emerging trends and tools.
* Create process and leadership around Trident Marketing’s paid search efforts as continued growth occurs.
* Be proactive in making recommendations for how to improve paid search customer acquisition efforts, analytics, and tracking

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