• Internet Marketing Manager / State Street Products, LLC / Grayslake, IL
  State Street Products, LLC/Grayslake, IL
  
  Job Description

  Online Sports Product retailer seeking Internet Marketing Manager for managing current and expanding emarketing campaigns. Campaigns include PPC, Comparison Shopping, Email Marketing, Link Building, Data Feed Optimization, Affiliate Programs, Social Network, and more.
  Job Requirements

  Seeking experience in these types of programs including tracking and analytics. Graphic and Image Editing ability a plus. Sports knowledge a plus.
  
  
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• Media Buyer / MortgageLoan.com / New York, NY
  MortgageLoan.com/New York, NY (Manhattan)
  
  Our director, media buying will be responsible for managing all non-search advertising. MLD is one of the top 3 online advertisers in the mortgage vertical.

  • Bachelor’s degree required
  • 3+ years of related experience.
  • Comprehensive knowledge of internet display advertising ecosystem.
  • DM/CPA focus/orientation.
  
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• Sr. Marketing Manager-Content Programming / Segmentation Analyst / Microsoft / Redmond, WA
  Microsoft/Redmond, WA
  
  Microsoft.com Network Content Programming / Segmentation Analyst
  Job Description
  What company boasts $50+ billion in revenue (and growing), 75,000+ employees worldwide, and was ranked by Fortune magazine to be both one of the best companies to work for? If you guessed Microsoft, you’re right! One of the keys to our success is our people. Employees who are passionate about what they do and want to enable people and business throughout the world to realize their full potential. Are you ready to realize your potential? If so, read on!

  Microsoft.com is consistently in the top 10 trafficked web sites globally (MediaMetrix). The network reaches over 275 million visitors worldwide. It also brings together a unique mix of qualified, pre-engaged customers that’s virtually unmatched anywhere on the Internet.

  Microsoft.com has an opening for a Network Programming Analyst. In this role, you will partner across groups both in corporate and around the world to put web analytics best practices into action to drive customer satisfaction and improve business results. Key performance metrics for this position will be to help decrease site abandonment rates; increase customer satisfaction; and developing plans for messaging/marketing optimizations that drive and prove the value of the Microsoft.com network.

  The ideal candidate will have a combined expertise in website, audience, and content analytics, project management, business strategy, and online advertising.

  Responsibilities include but are not limited to:
  Strategic planning for matching content to customer intent across the core Microsoft.com properties
  Business Rules modeling based on customer metrics and targeting attributes
  Analysis of customer, marketing, and site data to drive targeting and customer strategies
  Driving understanding & business requirements with technology partners, cross-company teams
  Partner with programmers to understand their business needs/goals and develop measurement plans to a) measure core KPI’s & b) optimize the site/campaign for better results
  Create custom scorecards to measure and drive better marketing results
  Creating and managing testing for the programming discipline; focused on:
  o Multivariate testing (ie, A/B split testing) to drive site optimization
  o Analyzing behavioral and attitudinal data and leveraging that data to better understand and improve customer engagement with Microsoft sites and campaigns
  Lead the measurement and optimization activities utilizing best practices from the full range of the web analytics discipline, including:
  o Online Media analytics
  o Site analytics
  o Search analytics
  o Web 2.0 analytics

  Desired competencies and experiences:
  5 years of experience in web marketing and/or business analysis
  2 years experience with advanced web analytics methodologies such as experimentation, testing, behavioral analysis, surveys and market research
  Ability to influence to drive business impact
  Critical thinking, analysis, reporting, and problem solving skills
  Self starter who can work autonomously and across teams
  Strong organization and prioritization skills
  Experience working with large volumes of data from disparate data sources, and proven track record for spotting actionable patterns and trends
  Experience regarding digital marketing strategies and their impact on the customer experience
  Demonstrate collaborative skills, including the ability to work with international partners in a diverse environment
  Strong communication and presentation skills, with the ability to explain complex situations in clear terms to management and large groups
  MBA preferred

  At Microsoft, we believe that diversity enriches our performance and products, the communities where we live and work, and the lives of our employees. As our workforce evolves to reflect the growing diversity of our communities and the global marketplace, our efforts to understand, value, and incorporate differences become increasingly important. Come explore diversity at Microsoft!
  
  
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• Sr, Director, Websites Strategy / Rosetta Stone / Arlington, VA
  Rosetta Stone/Arlington, VA
  
  The Sr. Director, Websites Strategy is charged with the mission of creating, building and operating world class websites that support Rosetta Stone's mission of changing the way the world learns languages. This is an exciting opportunity to operate Rosetta Stone's biggest selling channel across the globe, managing a $100+ million online business. In this highly visible role, you will work directly with the CEO, COO and top executive management to drive sales through analysis and optimization of web design and e-commerce path. You will directly impact revenue by creating a world class web experience through creative design, unique content, social media and mobile content for our consumer and institutional businesses.

  A strong predictor of success for the Sr. Director, Websites Strategy is the ability to bring different perspectives together to create an outstanding web experience, to develop and act on insightful analysis of traffic/conversion patters and to effectively lead a high performing group of professionals.

  Key Accountabilities:

  * Redesign our website to launch our new V4 TOTALe offering. Ensure the offering is well understood and the site performance is improved.
  * Transform our US digital marketing position by improving US Website conversion by 30% and creating a better experiential website, to include depth, navigation, online demo, and social media and mobile content.
  * Build a best in class online experience for all Rosetta Stone websites including US Institutional, US Consumer, and European businesses.
  * Build a first rate website infrastructure including e-commerce and content management system that allows scalability, transaction stability, and flexible content and design changes.
  * Build and launch a new B2B website that supports our institutional sales business.
  * Provide thought leadership around web strategy, trends and technologies related to overall commerce direction, social media trends and implications for commerce.
  * Optimize e-commerce experience including SEO, navigation, conversion, payment methods, blogs, and affiliate marketing.
  * Actively pursue creative and flexible arrangements such as outsourcing and buy (vs build) to deliver on time, on spec and on budget websites.
  * Build process to support needed short term changes to website coming from online marketing , international and product needs .
  * Deliver on key metrics for online success such as conversion rates, sales and leads. Identify key metrics and analyze and report on them to senior management team. Work closely with sales to deliver results.
  * Oversee execution of ongoing web optimization initiatives, including but not limited to search engine optimization, cart funnel analysis…etc.
  * Serve as the internal subject matter expert on next generation technologies needed to meet strategic digital-direct marketing objectives in global markets.

  Minimum Requirements:

  * 7-10 years of experience in managing website design, usability and optimization, including online commerce.
  * Bachelors degree. BA/BS in Business, Marketing, Website Development or related field preferred.
  * Experience managing online marketing activities for multiple, diverse business units.
  * A demonstrated ability to plan and execute online marketing strategies for complex, multi-channel businesses
  * Specific experience with managing multiple global sites.
  * Outstanding interpersonal/communications (oral and written) and analytical skills
  * Demonstrated leadership skills
  * Ability to identify and implement process improvements/best practices
  * Passionate, energetic and highly motivated to help a company win in a very competitive, dynamic and fast-paced environment
  * Must also have experience in building effective and productive working relationships across teams and organizational boundaries.
  * Result driven – dedicated to setting and achieving quantifiable goals for all projects.
  * Proven analytical ability. Must be savvy and passionate about numbers, market indicators and metrics, and must have the appropriate financial management experience and analytical skills to translate hard data into strategic plans.
  * Able to wear both strategic and tactical hats; must be hands on

  Rosetta Stone Ltd. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status or any other status protected by federal, state or local laws.

  Rosetta Stone boasts an industry leading compensation and employee benefits plan to include company wide bonus plan, stock options*, tuition reimbursement, top of the line Medical, Dental and Vision plans as well as a 401K program that is matched dollar for dollar up to 4% with no vesting schedule!
  
  
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• Marketing Programs Manager – Field Marketing / Taleo / Dublin, CA
  Taleo/Dublin, CA (CA)
  
  Description:
  Careers – Powered by Taleo

  Taleo is the leading provider of Talent Management software that helps companies recruit, manage and develop employees.  Taleo is a public company trading on the NASDAQ (TLEO) with annual revenues tracking at over $200 million, up over 30% year-over-year.  This makes Taleo one of the world's largest and fastest growing software-as-a-service companies.  Our customers include some of the best known companies in the world, such as Nordstrom, Macy's, Bank of America, Toyota, General Motors, United Airlines and Kaiser Permanente.

  This position is responsible for developing and executing field marketing programs and campaigns at Taleo. This position will work closely with the demand marketing team and field sales teams to maximize marketing activities that boost lead acquisition rates, funnel movement and enhance exposure within regional markets to support the North American sales team in meeting their sales objectives.

  Candidate will develop integrated marketing programs designed to drive new lead acquisition, nurture existing prospects and drive quality sales opportunities. Candidate will also focus on programs to penetrate our installed base to drive upsell and cross-sell opportunities.

  Responsibilities:

  • Responsible for developing strategy and tactics for the company's field marketing programs, including planning the scope of campaigns, developing content, execution and measurement.
  • Manage timelines associated with regional marketing projects, ensuring that all activities occur as planned and that campaigns are executed on time including scheduling, design, production and distribution
  • Work directly with individual sales team members, corporate sales development and the entire sales team to drive campaigns and programs at all levels to build pipelines and help close business
  • Develop program plan documents that articulate details such as program objectives, target audience, key message, program sequencing, metrics and offer details.
  • Identify regional event and sponsorship opportunities (demo days, roadshows, seminars, etc.); drive content production, regional promotion and provide logistical support.
  • Responsible for working with product marketing and other teams to build and maintain a stable of high value offers
  • Must be willing to manage specific programs (tactical) while providing strategic insight.
  • Develop and maintain detailed monthly and quarterly metrics reports of all field programs, analyzing the key components of each campaign, including lists, offers, messaging and creative.  Track all campaigns via marketing and sales automation tools.
  • Refine and develop improved business processes to increase lead conversation and cost per opportunity/booking.
  • Managing internal marketing services and external agencies in the day-to-day process of executing and generating quality leads.

  Qualifications:
  The ideal candidate has:
  • BS/BA degree in relevant discipline.

  • 5-7 years of relevant experience in demand marketing with an emphasis on field marketing programs, preferably in B2B enterprise software and/or HCM industry

  • Demonstrates strong problems solving, analytical skills.

  • Demonstrated success in managing and completing projects at or under budget

  • Excellent knowledge in the area of Field Marketing to include effectively resolving critical issues and making significant contributions to business areas supported

  • Demonstrated experience generating creative market penetration strategies

  • Strong field marketing experience with responsibility for driving/owning strategies and plans, measuring and reporting success.

  • Experience with marketing automation tools (i.e. Eloqua) and salesforce.com. 

  • Ability to manage, prioritize, multi-task and will have thrived in a fast-paced, high-growth, ambiguous environment.

  • Possess outstanding written and oral communications skills and be equally effective in both formal and informal settings.

  • A team player, effectively interacting with employees at all levels within the company.

  • Must be a self-starter and have a strong attention to detail and the ability to handle many different projects simultaneously.

  • 20%+ business travel required

  Taleo offers competitive compensation packages and excellent benefits.  Interested? Click this link to create your profile and apply:
   
  https://taleo.taleo.net/…g=en&job=09060136 

  Job: Marketing
  Job Type: Standard
  Job Level: Manager

  Shift: Day Job
  Scedule: Full-time

  Travel: Yes, 25 % of the Time

  Primary Location: US-CA-Dublin
  Other Locations:
  
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• Part-time Field Sales Agent, Retail and Events / Green Mountain Energy / New York, NY
  Green Mountain Energy/New York, NY
  
  Part-time Field Sales Agent, Retail and Events
  Position Summary:
  Green Mountain Energy Company Sales Agents are the best in the industry. With thousands of customers (and counting) throughout Texas, New York and Portland, Oregon it takes something extra to deliver the level of service Green Mountain strives to provide to our prospective customers. We know the work our agents do sets Green Mountain Energy Company apart from other energy companies. So we strive to do the same for them. From our outstanding compensation, to our goals of promoting from within, you'll find a lot more than your next job at Green Mountain. You'll find your career!

  Green Mountain is in search of a Sales Agents interested in jump-starting their dynamic Sales career. Every Sales Agent has the potential to earn incentives. A training program is provided to assist you in building your knowledge of Green Mountain products, renewable energy, and how Green Mountain is truly changing the way power is made. We seek candidates who are committed to a professional, highly customer-focused direct sales environment.

  Position Responsibilities:

  – Have a sincere desire to help protect the environment.
  – Arrive at selling locations as scheduled, wearing appropriate branded shirt and badge provided, and bringing sales materials provided.
  – Accurately and positively inform prospects in retail and event booth situations about the opportunity to choose pollution-free electricity for their homes.
  – Close/sign up prospects showing interest in Green Mountain Energy® electricity products.
  – Assist other team members with selling/closing techniques.

  Required Skills and Experience:

  – Sincere desire to help change the way power is made.
  – 2 years sales and customer service experience preferred.
  – Excellent verbal communication skills.
  – Demonstrated ability to overcome objections and close with customers.
  – Understand sales techniques and customer needs.
  – Knowledge of energy/deregulation a plus.
  – Must be available to work evenings and/or weekends.
  – Must be flexible and adaptable to changing schedules and business needs.

  We are seeking local candidates with a stable work history and a GREAT ATTITUDE!

  Please respond if you think you have what it takes to be a super sales leader. For immediate consideration, please submit your resume to us at: NYJobs@GreenMountain.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it . The subject field of your email must include the job code GMEC011007. Please submit the document in PC compatible Word or rich text file.

  - Green Mountain Energy Company is an Equal Opportunity Employer -
  
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• Online Copywriter-Marketing / IconStaff / Boston, MA
  IconStaff/Boston, MA
  
  Our client is working on a new online initiative and they need a sales-driven senior copywriting professional who can motivate their audience stick around their site and ultimately convert to a buy. 

   

  Best of breed candidates will come with the following:

  You know how to sell with your outstanding copyYou understand the needs, motivations, and aspirations of your audiences You can spin facts and features into needs and valuesYou are able to support your ideas with well machined copyYour ideas and copy inspire aweYou can manage the fulfillment of concepts, and ensure that every last detail is coveredYou can manage multiple projects from start to finish  Art directors who work with you value your opinion regarding design as it supports the conceptYour work has won awardsYou thrive in a fast-paced, creative environment You stay up to date with trends in online and direct marketing, email and advertising in general, and , you have a deep knowledge of the interactive digital space 

  Responsibilities:

  Marketing and Product copywriting for an online retail environment including themed  sale email promotions,    marketing banners and landing pages ,  web-ready product features & site functionalityCreating short headlines that entice and engage, writing poetic, persuasive long-form copy, and, writing detailed product feature copyEdit features and titles for syntax, grammar and format. Follow and contribute to department style guides.Work closely with our merchandising and customer experience teams to provide an accurate and thorough description for all products.Assign products to navigational hierarchies, brand identification and establishing web search identifiers. 

  Education and Experience Requirements:

  BA in Advertising, Marketing, Communications, English or equivalent.4+ years relevant work experience.Experience in or a strong interest in luxury goods, lifestyle products, fashion, retail e-commerce.Familiarity with basic programs and willingness to learn new ones.A dedication to detail and copy editing.Must demonstrate ability to work both independently and with a group, and a willingness to be part of a dynamic team of creative professionals.Ability to handle last-minute requests and fast turnarounds.

  Salary Range: $80,000.00 – $90,000.00 / $0.00/hr – $0.00/hr
  
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• Education Manager (Skin Care) / Confidential / El Segundo, CA
  Confidential/El Segundo, CA
  
  Job Title: Education Manager
  Job Location: El Segundo, CA
  Relocation: NO!

  General Description:
  This position will work directly with the VP of Global Marketing, Director of Global Education and Global Marketing Division in translating science terminology into education modules for the esthetic community as a mean of supporting products, launches and initiatives.

  The candidate will have experience developing educational curriculum for the professional esthetic community, training field educators and communicating with education peers from our professional channels.

  Primary Job Functions:
  Develop training materials for new product launches and ongoing product training directed toward the Professional Medical/Spa industry
  Responsible for all curriculum development and advanced training programs for the Medical/Esthetic community
  Develop product knowledge modules and programs for esthetic schools
  Presenting at professional sales events and speaking or holding classes at key industry functions, including trade shows
  Strategically direct all education and training activities to provide innovation and results oriented selling tools and techniques
  Design and develop quarterly training programs to support product launches as well as ongoing professional business sales/education objectives
  Manage the education of new Corporate employees, field sales reps both Professional and National Divisions, field educators both Professional and National Divisions, International Distributor training and VIP’s
  Work in concert with the Regional Sales Directors in developing customized sell-through programs and training modules, as required
  Manage training content of Professional field educator training and mentoring programs
  Develop and working closely with Senior Education staff on field training programs
  Manage the technical aspects of the Professional Education Team, including training on presentation and technical skills, product knowledge and overall consistency
  Develop personalized training manuals for key accounts as needed
  Manage inquiries on retail and professional products, ingredient knowledge and general service questions – Corporate and Professional Divisions
  Work closely with all channels to ensure consistency in technical and retail training materials and treatments.
  Other responsibilities as required and as the position evolves

  Supervisory Responsibilities:
  Manage Education Coordinator
  Technical and Presentation Responsibilities of Professional Education Team

  Skills & Requirements:
  Must have excellent presentation and communication skills
  Must have exceptional writing skills
  Ability to motivate and inspire
  Must be a self-starter who exercises flexibility and adaptability in responding to change and opportunity
  Certified/licensed Esthetician
  Track record of education development with a background in science-based education
  Strong sense of competitive landscape
  Strong leadership skills and team player
  Computer literate (Microsoft Word, Excel, Power Point, Outlook, Adobe Acrobat, Internet)
  Knowledge of interactive training programs and tools

  Education Requirements:
  • College degree helpful and a minimum of 5+ year experience in skincare education with heavy emphasis in the professional esthetics community

  Must Haves:
  1. College degree preferred.
  2. 5+ year experience in skincare education with heavy emphasis in the professional esthetics community.
  3. Strong communication skills, especially writing.
  4. Certified/licensed Esthetician.
  5. Local.

  If you qualify for this position, submit your resume as an MS Word attachment.
  
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• Search Engine Marketing Consultant / New Media Gateway, Inc. / Dallas, TX
  New Media Gateway, Inc./Dallas, TX

  NMG is expanding their SEO/SEM functions to support a growing number of client engagements. The position is responsible for development, implementation, and tracking of the overall Internet marketing strategy for multiple clients. The ideal candidate will have hands-on experience with organic optimization techniques, link popularity campaigns, PPC campaigns, and conversion analytic programs (Google Analytics experience strongly preferred). Additionally, the ideal candidate will have the analytical aptitude and technical knowledge to execute the strategies. For example, a working knowledge of HTML and CSS is necessary in order implement adjustments to client’s web sites based on the campaign data.

  Skills Required:
  • Good verbal and written communications skills in order to clearly communicate overall SEM marketing strategy to clients
  • Skills related to Client Relations / Customer Service are a must – interaction by phone, email and face-to-face
  • Ability to Research client markets and make organic optimization recommendations (keyword research, link popularity research, etc..)
  • Develop & Manage PPC campaigns (Google AdWords, Microsoft AdCenter, Yahoo, etc…)
  • Experience with Web Analytics software (Google Analytics, Webtrends, HitBox, CoreMetrics, etc…)
  • Ability to Analyze reports and show campaign performance and ROI effectiveness
  • Ability to Manage Marketing/Ad Budgets
  • Working knowledge of basic Internet technologies (HTML, CSS, JavaScript, Redirects, etc…)
  • Proficient in Microsoft Excel, Word, PowerPoint
  • Excellent organizational & time management skills

  Experience Required
  • 2-4 years direct experience with Organic Optimization and PPC management required
  • Experience in an agency environment is a plus
  • Project management experience is a plus

  Benefits of Working with NMG
  • Work for one of the limited number of Google Analytics Authorized Consultant Companies
  • NMG pays for Google and Yahoo PPC certifications
  • NMG periodically sends consultants to industry conferences and events
  • Fun team-building experiences (Movies, Wii competitions, Go Karts, etc…)
  • Strong programming team support for automation efforts that improve processes/reporting/etc
  • Strong emphasis on building skills that allow employee growth
  • Clients across varied industries to push employee knowledge and growth

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• Online Marketing Specialist / Reed Business Information / Kingston, MA
  Reed Business Information /Kingston, MA

  Utilizing electronic and print media, the online marketing specialist is responsible for developing and delivering media independent, targeted messages and offers for both customers and perspective customers. You will develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share; assist in establishing strategic marketing plans to achieve corporate objectives for products and services; utilize social media outlets to promote products and expand reach.

  Other key accountabilities will include, refreshing web site content to ensure accuracy and timeliness of information and images; preparing online marketing activity reports; copywriting and editing skills: writes headlines and captions, news or public relations releases, special brochures, and similar materials; writes and prints preliminary copy draft in established format to meet specified deadlines; writes copy in a variety of styles and editorial voices; edits copy and refreshes content to keep text and images relevant and current.

  Additional Information:
  Successful candidates will have at least 5 years experience in online media and electronic commerce; Bachelor's Degree required; understanding of the role the web as a key traffic creator and community websites and experience in SEO; the successful person will be able to multi-task, thrive in a fast-pace environment and have excellent communication skills. Other experience needed:
  • Copywriting experience
  • Excellent MS Office (especially Excel) skills
  • Experience analyzing online traffic, activities and conversions.
  • Experience using HTML and art production software to maximize editorial content.
  • Experience analyzing network traffic data, demographic and usage statistics as it pertains to online marketing materials and enhancing the quality and efficiency of the sites.
  • Familiarity with graphics applications

  The On-line Marketing Specialist will be responsible for partnering with sales & marketing management to strategize and implement e-marketing plans for the RSMeans on-line products. Specifically, the Online Marketing Specialist will be tasked with executing online subscription efforts, E-mail promotions, creating marketing collateral and performing various related duties. In addition, this position will assist with online planning, media buys, and SEO planning and on developing improved ways of reaching our customers electronically.

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• Director of Web & Online Marketing / Joie de Vivre Hospitality / San Francisco, CA
  Joie de Vivre Hospitality/San Francisco, CA

  The Director of Online and Web Marketing is the Joie de Vivre Subject Matter Expert for online and web marketing, with a strong practical understanding of internet marketing, a sense of design and content, project management, strategic and analytical ability and ROI focus. The Director of Online Marketing will also be responsible for developing all aspects of the organization’s online presence. As Joie de Vivre strives to create a world-class online hospitality experience, s/he is responsible for all aspects of SEM, SEO, PPC, link popularity, site promotions and online outreach campaigns, e-mail marketing, banners/landing pages, web 2.0 as well as responsible for the content, localization and management of the corporate website, www.jdvhospitality.com, and other Joie de Vivre Hospitality ancillary websites.

  Candidate should have a passion and talent for delivering a spectacular customer experience over Joie de Vivre’s e-commerce channel. The ideal candidate has a minimum of 5 years of experience leading, creating and managing successful online marketing and electronic campaigns, managing budgets, managing search advertising, selecting and managing vendors thoughtfully and has the ability to create and analyze website/ad campaign data. This management position requires strong creative and entrepreneurial ability, technical savvy, great attention to detail, project management skills, and a proven track record. Candidate should aspire to revolutionize how hospitality is delivered through the e-channels.

  Reports To: Corporate Director of Marketing

  Supervises: Staff, vendors and consultants

  Key Relationships:

  Internal: Corporate Director of Revenue Management and Revenue Management Team, Marketing Team, Operations Leadership, General Managers, Sales Team

  External: Online consultants, online agencies, freelance web developers and designers

  Essential Job Functions:

  · Proactively recommend and collaborate with Corporate Director of Revenue and Corporate Director of Marketing to determine strategy, goals, and priorities for increasing revenue through all proprietary website channels.

  · Determine 3-5 year web strategy with Corporate Director of Marketing and create plan for execution.

  · Manage website design process and strategy and online marketing strategy for brands, all new launch hotels and applicable transition properties and keep on schedule.

  · Keep current with emerging web technologies through relevant blogs, listservs and events. Promoting our brand on other websites including social networking sites and blogs. Continually testing new forums and technologies to build audience.

  · Implement new services and integrate new technology and tools to increase online traffic and revenue to propriety website channels

  · Implement tracking systems and establish success metrics to evaluate site effectiveness on a routine basis.

  · Oversee website analytics reporting and produce quarterly summary of findings. Work with outside resources to manage and analyze data and make recommendations based on findings. (Analyze and interpret program results, expenditures (budget) and process efficiencies, compare results with industry standards and trends)

  · Identify region-specific Internet affiliates, potential brand marketing outlets, and demand-generation partners to assist and enhance JdV’s brand site production.

  · Management of outside vendors including vendors who handle search engine optimization and search advertising

  · Conduct analysis and reporting on all search advertising campaigns

  · Manage online banner and 3rd party website advertising

  · Manage Global Distribution System (GDS) advertising programs on behalf of all businesses

  · Create effective direct email campaigns which includes database management and analysis and develop plan for targeted marketing programs for customers and prospects

  · Responsibility for the content of the corporate website and any affiliate websites with the assistance of the Marketing Coordinator and oversees the online agency of record

  · Understand the cost of distribution for all electronic channels (GDS, 3rd party sites, brand site etc) and effectively drive brand site contribution and revenue on a regional basis.

  Secondary Job Functions:

  · Manage website content- copywriting/proofreading/editing

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• SEO Specialist / Parallel Path / Boulder, CO
  Parallel Path /Boulder, CO

  Parallel Path (Boulder, Colorado) is looking for a talented SEO Specialist to support our growing Internet marketing business.

  The SEO Specialist is responsible for insuring higher rankings for our clients by auditing, analyzing and providing recommendations that will deliver results. Qualified candidates will have experience or familiarity with online marketing and SEO skills, including reading and understanding code, exposure to information architecture concepts, website usability, content writing, link building, and project management. Candidates should have knowledge of various internet marketing channels, search engines, analytics packages, statistical analysis, and general marketing principles.

  Key Responsibilities
  Assist in SEO strategy development.
  Assess website properties and provide a detailed site analysis with actionable SEO recommendations.
  Internal linking structure audits.
  Writing metadata with keywords (title tags, description tags, alt tags).
  Implement on-page & off-page optimization techniques.
  Creation/modification of content.
  Web Analytics: Setup and analysis of reports, define KPIs, troubleshoot analytics reporting issues, goal tracking.
  Link Building: Experience in developing comprehensive linking strategy and reporting.
  Hands-on optimization of page structures, titles, content, and sitemap.
  Keyword research and analysis using various tools and data mining techniques.
  Provide actionable competitive analysis.
  Use various analytical tools in order to measure campaign performance.
  Identify creative optimization opportunities to drive increased results.
  Identify, setup and report on testing opportunities.
  Search engine and directory submissions.
  Provide SEO guidance in technical areas such as server infrastructure, website structure and page construction, internal linking, CSS, JavaScript referencing and programming standards.
  Keeping up-to-date with latest industry trends, technology and changes.

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• Senior Internet Marketing Manager (SEO) / Rent.com / Sacramento, CA
  Rent.com/Sacramento, CA

  We are looking for a highly seasoned SEO professional who is results driven and has technical knowledge to provide a complex SEO strategy for Rent.com (an eBay company). Superb communication skills and detailed deliverables are a must to drive SEO success and work well within our company. The Senior Internet Marketing Manager (SEO) will drive, jointly create and oversee Rent.com’s search engine optimization strategy to maximize traffic and profitability across our website. Our ideal candidate also possesses a strong understanding of social media, and understands how to integrate natural search into broader media strategies to deliver against our overall business goals. Dynamic communication skills are a must – this person will work with the management team to further grow and enhance our SEO performance.
  Job Requirements

  * Develop SEO strategies and oversee their execution to ensure that traffic and ROI goals are met and exceeded

  * Develop keyword research strategies, set KPI benchmarking, and manage reporting for site’s organic search optimization efforts.

  * Define SEO requirements in a product management capacity by recommending site enhancements that maximize ROI and increase rank of natural search results.

  * Generate top-tier recommendations for optimizing site architecture, optimizing URL structures and patterns for maximized indexing and keyword relevancy

  * Conduct analysis to identify further optimization opportunities for Rent.com on a monthly basis

  * Develop strategies that leverage web 2.0, social networking, user generated content and PR efforts to drive qualified traffic.

  * Manage deliverables, reporting, strategy implementation and all direct communications with internal IT department, analysts, marketing staff and the executive team.

  * Follow up on status of SEO recommendations, provide implementation reviews/feedback.

  * Set up a process to continuously educate teams on SEO best practices and emerging optimization techniques.

  Education MBA or Equivalent

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• Director, Digital Strategy / Spectrum / Washington, DC
  Spectrum/Washington, DC

  Director, Digital Strategy

  As an integral member across account teams, the Director of Digital Strategy will be responsible for bringing comprehensive digital strategy to our accounts (across consumer, corporate, public affairs and healthcare) and projects through the application of Web 2.0 concepts and digital trend spotting. The successful candidate will help discover how digital media/new media tools can impact a company’s integrated marketing communication plans. He or she will manage the digital media team and will work on several brand-name accounts. He or she will also help lead digital integration for the firm.

  Essential Duties & Responsibilities:
  * Develop, guide and lead the implementation of overall digital strategy for the firm ; is a partner in ensuring digital strategy is well represented appropriately for client accounts
  * Responsible for helping to drive business development opportunities (both organic and new) and in collaboration with account teams and other members of the digital team, the Director will have various types of direct opportunities to sell in digital capabilities
  * Responsible for spotting digital trends, understanding consumer desires/behavior and aligning these with objectives to create marketing opportunities and solutions
  * Educate and inspire account directors, general strategists, creative and media directors about best practices and emerging trends
  * Develops online communication programs including blogs, viral campaigns, digital storytelling, etc; execute some social networking and blogger outreach
  * Manages backend (development and design) processes on product development
  * Manages a multi-discipline team and ensures the development of junior staff through training, professional development, performance management and mentoring

  Required Experience & Qualifications:
  * Bachelor’s degree required
  * 7+ years of relevant work experience, along with a strong client service orientation
  * Must have digital creditability – with a track record of results and impact in digital influence (blogging, mobile marketing, social networking, etc.) and a proactive desire to keep well-versed on new digital trends
  * Must have a track record of successfully executing interactive programs that utilize word of mouth and social media to create online outreach, marketing and visibility
  * Actively participates in enthusiast groups within and outside of the agency; involved and engaged in the digital marketing industry, participation and leadership in relevant professional organizations is a must
  * New business or sales background is a plus, along with the ability to develop and deliver winning presentations
  * Experience managing teams, strong interpersonal skills and the ability to juggle multiple tasks and adhere to tight deadlines
  * Exceptional team player with confidence and integrity to earn client and internal team confidence quickly
  * Ability to thrive in a fluid and entrepreneurial environment
  * Conference speaking engagements and authorship of decks, immersive multi-media presentations and white papers on client-relevant topics is a plus
  * Experience developing digital communication strategy for healthcare clients that leverage social networking is a plus (MySpace, Facebook, Ning, Sermo, Revolution Health, Daily Strength, Flickr, YouTube) and blogger outreach

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• Search Engine Marketing (SEM) Manager / YLighting.com / Walnut Creek, CA
  YLighting.com/Walnut Creek, CA

  Job Description
  The SEM Manager will be responsible for daily management, growth, and success of the company’s PPC and SEO program. Given the strength and scale of the existing program, s/he will be tasked with devising and executing a sophisticated strategy with innovative ideas in order to take the programs to a new level of achievement. The SEM Manager’s responsibilities will span the company’s multiple website properties and s/he will be held accountable for a performance-based return on investment for each.
  The ideal candidate would be someone who has personally designed and executed an in-house, large-scale program by going beyond conventional PPC and SEO strategies.

  About YLighting
  Founded in 2001, YLighting is the leading online-led retailer of modern lighting, furniture, and accessories serving discerning consumers and trade professionals. The company’s flagship brand is YLighting (www.ylighting.com) which is the leading modern lighting retailer in the USA. Additionally, the company launched YLiving (www.yliving.com) in early 2008 to offer its customers access to modern furniture and accessories. YLighting is about creating lasting brands, delivering an incomparable customer experience and having fun doing it.

  Responsibilities:
  • Daily management of PPC program across multiple properties, including budget and performance
  • Setting and modifying PPC bidding strategy
  • Growing PPC program including keyword expansion and new opportunities
  • Ongoing PPC reporting and tracking via 3rd party tools
  • Managing relationships with PPC account reps and other 3rd party providers
  • Defining optimal site design best practices for SEO
  • Negotiating and executing link building program

  Minimum Educational/Experience Requirements:
  • 4+ years of experience as SEM Manager
  • Previous direct responsibility for 7-figure PPC budget
  • Extreme proficiency with Google, Yahoo, and MSN PPC interfaces and tools
  • Experience with 3rd party PPC bidding tool
  • Sophisticated understanding of SEO tenets with proven track record

  Success Attributes:
  • Diligent
  • Innovative and self-motivated
  • Strong large-scale data management skills
  • Proven PPC/SEO track record

  Location: California
  Compensation: Compensation commensurate with experience

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• Head of Marketing Strategy and Retention, RedEnvelope / Provide Commerce Inc. / San Diego, CA
  Provide Commerce Inc./San Diego, CA

  About Provide Commerce Inc.:
  Headquartered in San Diego, Provide Commerce is a leading online provider of high quality gifts backed by superior customer service. Our portfolio of brands includes ProFlowers, RedEnvelope, Cherry Moon Farms, and Shari’s Berries. Our entrepreneurial culture values teamwork, collaboration, high quality products and services, continual innovation, and an unwavering commitment to our people, all of which translate into our drive to delight our customers and convert them to lifetime advocates. Provide Commerce is a wholly owned subsidiary of Liberty Media Interactive (NASDAQ: LINTA).

  Provide Commerce was rated #1 mid-sized company to work for in San Diego by San Diego Magazine in 2006 and one of California’s Best Places to Work, medium size company, by the Employers Group in 2007 and voted #1 in 2009 for mid sized companies by San Diego SHRM.

  Key Responsibilities:
  • Lead the marketing strategy and personnel for our RedEnvelope division, leveraging in-depth knowledge of customer research, sales trends and channel economics. Develop new, innovative strategies and initiatives that increase customer acquisition and retention rates. Drive innovation by identifying and testing new ideas and initiatives.
  • Directly manage retention marketing channels. Lead process to identify and implement segmentation, targeting and campaign strategies to increase customer retention and loyalty. Oversee all execution and operations of email and catalog marketing.
  • Coordinate with in-house marketing acquisition team, including online and traditional media channels, to ensure a holistic, multi-channel marketing approach that hits margin targets.
  • Serve as the central gatekeeper for sales and profitability by marketing channel. Conduct quantitative analysis to measure the financial success / profitability of marketing campaigns. Understand key drivers and identify any corrective actions to meet financial plan.
  • Lead, mentor, and develop marketing personnel. Structure team to best meet business needs while creating a culture of insight and innovation.
  • Generate customer insight from customer research and customer metrics that drive marketing programs.
  • Work collaboratively with counterparts in Analytics and Merchandising to identify and address business improvement opportunities.
  • Work collaboratively with the website and creative teams to optimize the website with high-converting messaging, products and testing
  • Any other duties as assigned

  Qualifications:
  • Minimum of 8 plus years of direct marketing experience. Demonstrated, quantifiable success in direct marketing
  • Accountability for managing a P&L.
  • Great leader of people with 4+ years of experience managing teams
  • Self-starter who can manage multiple projects simultaneously and drive results.
  • Strong analytical and quantitative skills. Strong business acumen and the ability to synthesize and analyze data to identify trends and marketing opportunities.
  • Familiarity with web analytics and A/B testing approaches.
  • Effective collaborative skills, experience working effectively achieving results through others in a highly collaborative and matrix organization
  • Strong communicator who uses data driven analysis to support hypotheses.
  • Lead, mentor, and develop marketing personnel. Structure team to best meet business needs while creating a culture of insight and innovation.
  • Strategic thinker with the ability to clearly articulate and implement focused plan. Balance of strategic thinker and doer. Willing to roll up their sleeves and do hands-on work themselves as well as collaborate with others
  • Comfortable with both analytical and creative thinking
  • Individual who has strong critical thinking skills and demonstrates good judgment
  • Experience building and developing effective teams
  • Past management consulting experience also valued.
  • Self-starter who can manage multiple projects simultaneously and drive results.
  • Bachelors Degree in Business Administration, Marketing or Equivalent, MBA preferred

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• Senior Interaction Designer / HUGE Inc. / Brooklyn, NY
  HUGE Inc./Brooklyn, NY

  HUGE is a leading interactive agency that specializes in building sustainable online businesses for some of the smartest and most demanding companies in the world. Founded in 1999, HUGE has developed a unique methodology and culture that combines the most relevant aspects of research, design, marketing and technology to meet client objectives. The online businesses designed and developed by HUGE generate over $8.3 billion in online revenue a year and are visited by over 150 million unique visitors a month. HUGE is headquartered in Brooklyn, NY with offices in Los Angeles, Stockholm and London. Clients include IKEA, JetBlue Airways, Walt Disney Company, iVillage, Time Inc., Target and CNN.

  Senior Interaction Designers are integral to the HUGE process and are key members of the teams that define the success of so many of our clients online today. Senior Interaction Designers lead research and strategy, information architecture, and interaction design to create superb user experiences. Senior Interaction Designers develop and understand the business requirements of our clients then translate them into experiences their customers will love.

  Responsibilities:
  • Plan and conduct user requirements gathering and analysis, competitive research, conceptual modeling and usability testing
  • Design and specify user interfaces and information architecture using participatory and iterative design techniques including customer interviews, usability testing, and other forms of requirements discovery
  • Produce user requirements specifications, personas, storyboards, scenarios, prototypes, and design specifications
  • Effectively communicate research findings, conceptual ideas and detailed design rationale both verbally and visually
  • Manage the interaction design process, drive decisions, track issues, and assist in estimating resource needs and schedules
  • Participate as a contributor to an interdisciplinary team that includes visual designers, project managers, product strategists, and developers.
  • Contribute to the definition scope and phasing of project timelines

  Requirements/Qualifications:
  • At least 5+ years of user interface design experience
  • Ability to understand customer needs, motivations and behaviors and translate them into actionable deliverables
  • Detail-oriented and highly developed organizational skills including the ability to prioritize tasks and meet deadlines
  • must be a self-starter who will bring original ideas and fresh approaches to each project they work on.
  • Strong knowledge of user interface design processes and methodology, particularly as applied to Web-based applications
  • Demonstrated experience using web analytics data to inform design decisions – must have an intermediate understanding of major web analytics packages and SEO strategies
  • Strong self-management skills as well as ability to work as a contributing member of a multi-discipline team
  • Ability to collaborate with other designers and developers to envision and iterate concepts
  • Advanced proficiency with design and prototyping tools such as Photoshop, Illustrator and Visio
  • BS/BA in Design, HCI or related degree preferred

  HUGE is an equal opportunity employer (EOE). We strongly support diversity in the workforce.

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